Webflow vs Wix: No-Code Website Builder Comparison

Image: AndSus/Adobe Stock

With no-code development platforms, users and teams without prior programming experience can develop complete websites, web apps, and mobile apps. Both Webflow and Wix are popular no-code website builders for hobbyists, small businesses, e-commerce stores, and even large corporations. But before you start building your next website, you need to decide which solution is right for you.

Jump to:

What is Webflow?

Web feeds is a no-code visual web development platform complete with a large marketplace of templates, frameworks, and plugins. In Webflow, an organization can create a complete and scalable corporate website without a development team.

What is Wix?

Wix is a visual website builder used to develop HTML5 websites and mobile apps. Wix users have access to a wide variety of customizable templates, a reliable web hosting service, and built-in SEO tools.

Webflow vs. Wix: Direct Comparison

While Webflow and Wix have many similar website building features, Webflow is designed more for experienced developers, who want to take advantage of its HTML/CSS capabilities and other advanced features. Wix, on the other hand, is a more beginner-friendly option that offers unique AI website design functionality along with plenty of other drag-and-drop customization options.

SEE: Everything you need to know about using low-code platforms (free PDF) (TechRepublic)

Characteristic Web feeds Wix
No-code development Yes Yes
Search engine optimized Yes Yes
E-commerce support Yes Yes
HTML/CSS editing Yes Nope
Customizable themes Yes Yes
Application Marketplace Yes Yes
AI web design Nope Yes
Mobile application development Nope Yes

SEO Support

Building a website is futile if no one can find it. Webflow provides SEO features like structured data, search engine instructions, and canonical tags. Webflow also has advanced features such as code minification and page speed optimization; however, these features are best used by experienced developers.

Wix doesn’t provide as many advanced features, but it does provide the SEO features that most websites will need, such as search engine instructions and XML data. Wix also includes a user-friendly SEO wizard that makes the whole search engine optimization process easier for a beginner.

E-commerce support

Both Webflow and Wix provide extensive e-commerce support, including product management, sales channel integration, and payment gateways. Either way, you can use themes and templates to create a beautiful and professional eCommerce site.

However, many of the more advanced e-commerce features available in Webflow are not native; they require plugins and integrations. Comparatively, Wix provides more built-in eCommerce features including unlimited products, digital downloads, subscriptions, and a native POS system.

Customization of HTML/CSS code

Webflow provides an internal HTML/CSS editor. Developers familiar with HTML/CSS can gain finer control over the appearance of their site. But while HTML/CSS can be used to customize a website further than a visual editor could, it does require some development knowledge.

Wix does not provide an internal HTML/CSS editor, but it does have very robust WYSIWYG (what you see is what you get) visual development features. Wix’s Velo tool provides more advanced levels of customization, still in a visual development format.

SEE: Recruitment kit: Back-end developer (TechRepublic Premium)

Templates vs Themes

As of 2022, Webflow offers over 1,000 responsive website templates, including designs for business, portfolios, and blogs. These templates can be modified through a combination of visual development, HTML/CSS, and plugin integrations.

Likewise, Wix offers over 500 mobile-optimized templates for any type of business. These templates can be edited through the WYSIWYG editor and integrated with over 250 web applications. However, with Wix, you cannot easily switch templates; you have to start from scratch each time.

Application Market

Webflow has a comprehensive integration library for advanced features like email marketing and drip campaigns, analytics, e-commerce support, and premium content. However, these integrations frequently require modifications or code integration.

Wix also provides apps, but these apps tend to be easier to integrate. With a few clicks and minor customizations, any application can be added to any template. The easiest to use apps are made by Wix itself.

AI web design

In Webflow, your website must be designed by a human, even if that human does not need to code. Of course, until fairly recently, that was self-evident.

But recently, Wix released its Wix ADI Platform, which uses artificially intelligent design to create a personalized website based on user design preferences. Although it is not an advanced artificial intelligence, it can be used for super-fast website deployment.

Application development

Webflow is working on its app development feature, but it’s not there yet. Although you could theoretically develop an app in Webflow, it would have to be exported and worked on by a developer to become a truly native app.

Wix provides a no-code branded app builder. Although the app is somewhat limited in terms of customization and functionality, a brand can create an app from start to finish in Wix’s visual editor.

Blogging Features

Webflow’s blogging features are generally more robust. Due to its support for HTML/CSS code and drag-and-drop dynamic elements, Webflow natively supports attractive and well-customized blogs.

Meanwhile, Wix’s blogging functionality is straightforward, simple, and fast. For those who want to quickly deploy a blog and blog entries, Wix streamlines the whole process.

Choosing between Webflow and Wix

You can build a complete business website in Webflow or Wix. However, you may find one more difficult to use than the other, depending on your organization’s needs. Review the templates, themes, plugins, and integrations available for each. You may find that one platform does what you need.

Webflow is ideal for users who want to be able to customize their code and integrate advanced features. And despite its lack of mobile app features, it offers a plethora of plugins and integrations for many different purposes.

Comparatively, Wix is ​​ideal for users who may lack experience as a developer, as its AI web design features make building a website and corresponding mobile app quick and easy. Moreover, it offers many different applications that can be integrated into the design of a website.

Sherry J. Basler