We have made some changes to the Econsultancy website

We have made some changes to the Econsultancy website. Depending on how you found this article, you may have already noticed a different look to our homepage, navigation, and a number of landing pages. The aim is to try to simplify the experience of the site for every visitor, whether a member or not, and to allow new visitors to better understand what we do.

Home page – introducing Multi-Touch Learning™

Our past years home page highlighted our latest articles, reports, case studies and events. Content and community are two of our strengths as a learning organization, but that means we sometimes come across people who only know Econsultancy as a publisher of digital marketing and e-commerce guides, or as as an event company or as a training company. On the new Econsultancy homepage, visitors will get a better overview of everything we do, encompassing skills assessment, on-demand online training (via The Econsultancy Skills Cloud™, our LMS), training teams, researching best practices and analyzing trends.

There will always be recent content on the homepage, but the page will primarily be a place where we explain Econsultancy’s learning products. The new hub page, which you can find via the right side of the top navigation bar, is also a great way to access the very latest content.

Trends and best practice pages – get the latest

If you want a preview of what’s new, our new streamlined header menu includes links to our trending and best practices pages.

On the trends page, you’ll find links to our monthly and quarterly reports, our latest briefings and articles, as well as details of analyst sessions and upcoming events and webinars.

Visit the best practices page to see the latest best practice guides, webinars, case studies, and quick guides.

Simplified header menu and burger navigation – find what you need, faster

The streamlined header menu no longer uses drop-down lists, so the most important pages are easy to find. As mentioned earlier, each member of Econsultancy, when logged in, will see a link to their own organized hub on the right side of the top navigation bar. Each member hub page contains new and relevant content, as well as links to personalized learning programs in the Econsultancy Skills Cloud LMS.

Alternatively, you can use burger navigation to drill down and explore content on a particular topic, industry, or in your preferred format. So if you want to go directly to articles, data and analysis, or consumer products, you can do it with two clicks.

The Econsultancy™ Skills Cloud

Finally, members can now access The Econsultancy Skills Cloud from the link at the top right of the nav, just above the burger nav. We launched the brand new Skills Cloud a few weeks ago on our new LMS and starting today the first of our deep learning channels, eCommerce, is also live. If you haven’t already, go check it out.

Contact us if you are an Econsultancy member and have feedback, or if you would like to schedule a demo and learn more about multi-touch learning.

Sherry J. Basler