Unbounce Unveils Suite of Solutions to Help SMBs Drive Website Conversions

Landing page builder and platform Undo Bounce released his new Conversion intelligence enginea suite of artificial intelligence (AI)-based solutions designed to help small and medium-sized enterprises (SMEs) increase their conversion rates at every touchpoint of their marketing campaigns.

Unbounce is a drag-and-drop builder that provides SMBs with conversion optimization tools and solutions to create custom landing pages that drive engagement and accelerate growth. The conversion intelligence engine will allow Unbounce users to combine their marketing intelligence with machine learning technology for optimized website building.

The Conversion Intelligence Engine hosts three distinct solutions for increasing conversion rates, including:

  • smart builderan AI-powered landing page builder that provides suggestions and templates based on a user’s campaign goals;
  • Smart Copy, an AI copywriting solution, designed to generate human copy for landing page ads, blog posts, VC pitches, and TikTok videos for more efficient workflows; and
  • Smart Traffica solution that connects visitors to the most suitable landing pages, helping marketers reduce ad spend and A/B testing while delivering a webpage with relevant content.

“Since opening our doors over 10 years ago as an innovator in landing page software, Unbounce has existed to help small businesses grow smarter by making it easier to access digital marketing essentials,” said Tamara Grominsky, Chief Strategy Officer of Unbounce, in a statement. “However, today we see small businesses falling behind while big companies with big budgets dominate the competitive landscape. Conversion intelligence enables marketers with limited budgets and teams to combine their own expertise with data-driven AI insights to create and optimize the most conversion-driving campaigns possible. It’s simple: marketers who don’t embrace this new approach will be left behind. »

Sherry J. Basler