Matchmaking website launches first-ever platform for LGBTQIA+ in India

A matchmaking website, a BSE-listed company, has introduced RainbowLuv, a special platform that serves the entire LGBTQIA+ community, as a first in India.

According to the company, the many dating services currently offered are either exclusively for lesbians or gays, or they cater to gender binary people and allow members of the community to join and search for matches.

Despite the fact that same-sex unions are illegal in India, the matchmaking platform has informed that the LGBTIQ+ community has a great need for committed partnerships which have so far not been met by many dating portals.

There is a dearth of information about the group, but according to 2012 government statistics based on self-count or statements made by community members, there are 2.5 million LGBT people in India, according to Arjun Bhatia, Marketing Director of matrimony.com.

Due to the ongoing sensitivity and vulnerability of the community, the portal has procedures in place to stop incidents of verbal or physical abuse against its users. It does this by asking all users to share one or more government-issued IDs when signing up. To verify the legitimacy of the person, it is synchronized in the backend.

Additionally, there is an additional layer of selfie verification, which is scrutinized by artificial intelligence and machine learning technology that the company uses, to check for fake profile issues that occur in the majority of portals and apps. dating and marriage.

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Also, sending signals of interest or starting chats with other users of the program is only available to paid users. And RainbowLUV will stop that, unlike many other similar apps where a paying member can get access to other members’ cell phones.

Before anyone has access to personal contact information, the member must give permission. The user can create a profile and search for matches based on their sexual orientation, location, age, income, and profession without paying, but they cannot send EOIs or start a chat.

(with agency contributions)

Sherry J. Basler