Living Corporate launches exciting new website to champion underrepresented voices

Living business website

Workshop Built branding agency logo

Workshop-built branding agency

Workshop Built, the brand growth agency, has redesigned a new website for Living Corporate, a multimedia platform to advocate for underrepresented voices.

This project has a strong social impact component, and we had to get it right. Living Corporate’s new online homepage perfectly represents the brand’s determination and inspiring vision. »

—Robert Laplante

CARLSBAD, California, USA, October 20, 2022 /EINPresswire.com/ — Workshop builtbrand growth agency, redesigned a new website for Living in business, a podcast network and platform to advocate for underrepresented voices. With boldness and confidence, the new design offers a powerful and engaging experience for young professionals to explore their communities and find the motivation to achieve their goals in the corporate world.

Workshop Built was tasked with redesigning and rebuilding Living Corporate’s website to create an inviting, media-rich experience that would encourage users to engage with the network’s diverse offerings, elevating the environment to become a community-driven on the value.

Embracing the boldness of individuality, the Workshop Built process began with a deep dive into the Living Corporate audience, finding out what they wanted from their online networks. This helped establish the user’s identity and purpose, guiding the team’s strategic thinking. The Living Corporate team worked alongside Workshop Built to facilitate this process and refine the strategy.

The confident new design is guided by Living Corporate’s rich sense of purpose and deep vision. The media-rich environment uses branded, diverse photography and video to represent the community Living Corporate serves and celebrate the individuality of its user base. Through the selective use of bright pink, orange and warm brown that stand out against the mostly monochromatic color palette, the design embraces the distinctiveness and guts it takes to stand out. Clear navigation invites users to navigate the site seamlessly, providing a gateway to the diversity of thought leaders, media and events to discover. Dynamic media elements, including animations and an oversized slider, represent the platform’s identity as a living, ever-growing network.

Zach Nunn, Founder of Living Corporate, comments, “Workshop Built was chosen for this project for its understanding of how branding is integral to business growth. They combined creativity and strategic thinking to deliver a beautiful and engaging website that exceeded my expectations and brought my vision to life. The rebuilt website emanates individuality and diversity and offers black and brown people a home to discover content that explores the lives of marginalized employees at work.

“Living Corporate offers underrepresented communities an opportunity to learn, discover and grow within a community that can help them thrive,” said Robert Laplante of Workshop Built. “This project has a strong social impact component, and we had to get it right. We are happy to say that Living Corporate’s new online home perfectly represents the brand’s determination and inspiring vision.

Robert Laplante
Workshop built
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Sherry J. Basler