JaM Cellars launches new website
A brand new digital home for the JaM Cellars brand and its easy-to-love wines, reimagined by branding studio Makers & Allies
Napa, Calif. (August 31, 2022) – Jam Cellarsmaker of best-selling wines, including Butter Chardonnay and JaM Cabernet, announces all-new www.jamcellars.com, created by award-winning wine and spirits branding studio Makers & Allies. The new digital experience is designed to bring the enjoyment of JaM Cellars wines to life with stunning photography, an entertaining user experience and an easy-to-use utility.
JaM Cellars is synonymous with everyday wines that are easy to love. Made by Napa Valley winemakers John and Michele Truchard (the “J” and “M” in JaM), JaM Cellars’ portfolio includes Butter by JaM Cellars, including Butter Chardonnay, Butter Cab, and Butter Bubbles, as well as JaM Cabernet, Toast Sparkling, and Sweet White Sugar. The new imagery-focused site highlights these wines and their individual personalities and inspires wine lovers to “go beyond the bottle” with recommendations for music, recipes, movies, and more. The site also offers better product visibility thanks to a personalized geolocator of the wine aisle; buttons to local wine delivery services; and a “What’s your Jam?” personality quiz to match you with your perfect casting.
“Our intention was to create a welcoming, user-friendly site, pleasant to discover and share, just like our wines. If people want to know more about how John and Michele started these wines, they can. Or they can immerse themselves in hundreds of ways to enjoy our best-selling Butter Chardonnay. For wine and music lovers, this is the ultimate destination to meet us online or in real life with wine in hand and world-class musicians on stage or on screen. And of course there is an invitation to experience our downtown Napa vineyard with our signature Napa Valley wines,” said Sarah Montague, CMO of JaM Cellars. “The new site does a fantastic job of bringing all aspects of our wines to life in a way that I have never seen before in the wine industry. I’m incredibly proud of the passionate team that drove this project and thrilled that we can finally unveil it.
JaM Cellars’ connection to music runs deep and the new site showcases the brand’s deep love and support of the music industry. Site visitors will have the opportunity to learn more about JaM Cellars’ strong music programming ecosystem, from their sponsorship of BottleRock Napa Valley or OHANA Fest, their live venues, including the JaM Cellars Ballroom at the Center -city of Napa, their virtual performances JaMHappyHour, their iHeartRadio station and their partnership with Sweet Relief Musicians Fund. The new site also puts JaM Cellars’ Wine & Music Studio in downtown Napa center stage with a 360-degree virtual tour and preview of their weekly live music JaMSessions.
“Makers & Allies were thrilled to win the opportunity to work with JaM Cellars on redesigning their new website experience. The exciting vision of the JaM Cellars team inspired us to go above and beyond to get to know the brand and bring it to life online. This site is one of the most dynamic and flexible sites we’ve ever created, it’s packed with tons of information presented in an easy and entertaining way. Content, images, videos, podcasts, event listings, playlists and the Summer Festival JaMs radio station provide total brand immersion across seasons and occasions, and it’s an incredibly powerful marketing tool for the brand,” said Garrett Deiter , founder of Makers & Allies.
The new website will reflect JaM Cellars activities throughout the year and will be frequently updated with the latest news on brand products, events, campaigns, ticket giveaways and more to attract new customers. new wine lovers and keep existing JaMFans engaged.
About Jam Cellars
JaM Cellars is synonymous with everyday wines that are easy to love. Made by Napa Valley winemakers John and Michele Truchard (the “J” and “M” in JaM), JaM Cellars’ portfolio includes Butter by JaM Cellars, including Butter Chardonnay, Butter Cab, and Butter Bubbles, as well as JaM Cabernet, Toast Sparkling, and Sweet White Sugar. All of these wines are rich, bold, luscious and live up to their names. Butter Chardonnay melts in your mouth, JaM Cabernet is berry delicious, Butter Cab is silky smooth, Toast Sparkling is a juicy celebration, Butter Bubbles is bright and creamy fizzy, and Sugar Sweet White Plants are just right. a gentle kiss. Butter Chardonnay is also available in fun to-go 250ml butter cans, each about a glass and a half, also available in a 4-pack. JaM Cellars wines are meant to be enjoyed anytime, whether it’s whether it’s a special occasion or an everyday celebration. In 2022, Butter Chardonnay, one of the top-selling chardonnays in the United States over $12, was recognized as the 2021 Blue Chip Brand Impact Award winner for 10 consecutive years of growth. Check out JaM Cellars on Facebook and Instagram @jamcellars #JaMCellars or JaMCellars.com.