EX.CO acquires machine learning company Bibblio to expand website personalization capabilities for brands, publishers and e-commerce businesses
Transaction will allow EX.CO customers to hyper-personalize video and interactive experiences with the click of a button
NEW YORK , April 12, 2022 /PRNewswire/ — EX.CO – The Experience Company, the world’s leading content experience platform powering billions of personalized interactions across the web, today announced that it has completed its acquisition of Bibblio, a machine learning technology company with AI-based recommendation capabilities. The acquisition of Bibblio is EX.CO’s second acquisition in the past 12 months and will enable the company to provide the most personalized video, interactive experiences and product recommendation solutions to brands, publishers and to e-commerce businesses.
“Companies can’t continue to deliver the same experience to different types of website visitors if they want to improve their conversion rates,” said Tom Pachys, co-founder and CEO of EX.CO. “This Bibblio acquisition allows us to evolve our technology and propel businesses into a new era of hyper-personalization so they can easily adapt their digital properties with dynamic content to create unique experiences.”
In addition to launching targeted interactive experiences for different audience segments, EX.CO customers will now be able to view contextual videos and AI-powered product recommendations. The EX.CO platform will provide insights into how each audience segment reacts to specific content, providing businesses with the insights they need to deliver a truly relevant experience to their visitors.
“It’s like fate to partner with EX.CO,” said Mads Holmen, co-founder and CEO of Bibblio. “We share a vision to bring technology to life that solves a major gap in the market between acquiring site visitors and achieving desired business results. Together, we are able to provide businesses with rich and interactive platforms powered by advanced personalization that are easy to deploy on your site and have instant impact.”
Founded in 2014, Bibblio has built one of the most comprehensive recommendation engines on the web. Bibblio has been focused on creating easy-to-use machine learning-based technologies that any business could significantly benefit from. Bibblio’s strong customer base spans several different verticals, including publishing, commerce, education, government and other businesses that are trying to engage their users more and get value for money on acquisition. of users.
For more information on EX.CO’s acquisition of Bibblio, or to learn more about EX.CO’s Content Experience Platform, visit ex.co.
EX.CO is the world’s leading content experience platform, powering billions of personalized interactions across the web. Founded in 2012, EX.CO is reimagining the way brands, publishers and other small and medium businesses engage with their audiences on their digital properties to drive meaningful growth. EX.CO’s dynamic, no-code, always-on experiences are trusted by customers including ALEX AND ANI, Audi, CBSi, Hearst, MLB, Nasdaq, Refinery29, Sky News, ViacomCBS, VICE and Ziff Davis.
Based at New York City with employees located around the world, EX.CO is backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North and Firsttime. For more information, visit ex.co.
Tammy Blythe Goodman
Brand Marketing and Communications Manager