Detroit’s Waymark Launches Machine Learning Platform to Accelerate Video Creation
Waymark, an internet marketing service in Detroit, has announced the next generation of its platform to enable television and over-the-top (OTT) businesses to script, produce and personalize videos in minutes.
Waymark works with businesses ranging from small agencies to the Fortune 100 to generate millions of dollars in ad revenue by helping them quickly and easily create professional videos to land more deals with local advertisers.
“Professional-quality video production is time-consuming and expensive. For most of the businesses we speak with, it’s a loss leader at best and a complete impediment to working with the majority of local businesses at worst,” says Alex Persky-Stern, CEO of Waymark.
“We remove all barriers to creating high-quality local content, so your team can create ads in minutes, not hours or days. Our technology optimizes and automates the process of creating visuals, writing scripts, adapting music to motion, etc. – basically everything that goes into high-quality commercial production.It’s a great complement to traditional production so your team can do more with less.
With the rise of social video platforms and streaming services, video has become the primary business language to create more ways for brands to connect with audiences. This has created an unprecedented demand for engaging video content on shorter timelines with little or no increase in available resources.
Waymark helps meet this demand by providing a new, high-quality commercial production model powered by groundbreaking AI technologies. With a radically fast and easy-to-use natural language interface, it’s now possible to produce unique local ads at scale and tap into latent local demand for quality ads.