DataGroomr Announces Machine Learning Duplicate Management Updates to Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

DataGroomr customers can now benefit from an updated deduplication process with Lightning Component and support for Salesforce external objects

PHILADELPHIA, Pa., September 13, 2022 /PRNewswire/ — DataGroomr, developer of a deduplication application for Salesforce users, today announced an update to machine learning duplicate management on the Salesforce AppExchange, giving customers new ways to view potential duplicates directly in Salesforce with the Lightning component. Once installed, the component can be added to any record page layout. DataGroomr also adds support for migrating data between Salesforce objects. This will allow users to move data without creating duplicates or updating data from one object to another.

Built on the Salesforce Platform, DataGroomr is currently available on AppExchange at

Duplicate management by Machine Learning

The Lightning Component framework is a user interface framework for developing web applications for mobile and desktop devices. Lightning components were born and used to build the Salesforce platform for mobile apps. Mobile is built into the core of the Lightning Component framework and greatly simplifies the development of apps that work on both mobile and desktop devices.

The data migration feature is a natural complement to DataGroomr’s deduplication feature, allowing users to move only unique records between different objects. Even when duplicates are identified, users can pull updated information and move only those values, for a cleaner environment and more accurate results.

DataGroomr applies machine learning for the deduplication process. Most processes require filters or are rule-based. With the DataGroomr app, Salesforce users can connect directly to Salesforce and start deduplicating data immediately. According to a Gartner report, machine learning, a subset of artificial intelligence, is expected to reduce manual tasks in data management by 45% by the end of 2022.

News Comments

“We are committed to providing our customers with the simplest and most functional deduplication process possible,” said the president of DataGroomr. Steve Pogrebivsky. “We recognized that a Lightning component was a significant improvement to allow users to configure and view any field for duplicate records.”

About Salesforce App Exchange

Salesforce AppExchange, the world’s first enterprise cloud marketplace, empowers businesses to sell, serve, market, and engage in entirely new ways. With over 7,000 solutions, 10 million customer installations, and 117,000 peer reviews, it’s the most comprehensive source for cloud, mobile, social, IoT, analytics, and artificial intelligence technologies. for companies.

Additional Resources

Salesforce, AppExchange and others are among the registered trademarks of, inc.

About DataGroomr

DataGroomr is one of the only apps on the Salesforce AppExchange to apply machine learning algorithms so businesses of all sizes can easily improve the quality and reliability of their Salesforce data. By simplifying Salesforce’s deduplication approach with an intuitive dashboard and full merge capability, DataGroomr allows businesses to take advantage of everything Salesforce has to offer painlessly.


Kellyann Zuzulo
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SOURCE DataGroomr

Sherry J. Basler