Credera Achieves AWS Machine Learning Competency

DALLAS, October 5, 2022 /PRNewswire/ — Credera, a global consulting firm focused on strategy, transformation, data and technology, today announced it has achieved the Amazon Web Services (AWS) Machine Learning Competency. This is how AWS recognizes that Credera has proven its ability to leverage complex machine learning workloads in production across multiple customers, based on a rigorous methodology.

Credera is part of Omnicom Precision Marketing Group (OPMG), which aligns digital, data and customer relationship management capabilities to deliver precisely targeted and meaningful customer experiences at scale by leveraging Omnicom’s global reach Group Inc. (NYSE: OMC). Credera is home to Omnicom’s Amazon Center of Excellence, enriched by the recent acquisition of DevOps, Data and Analytics and Well Architected skills.

“We have focused our AWS competencies on those that support our customers’ ability to get ROI from their data,” said Ryan Gross, Credera partner and Data & Analytics leader. “Data scientists proven by our ML competency provide clients with a unique ability to unlock value from all forms of data. When combined with our Well Architected, Data and Analytics and DevOps competencies, we have the proven ability to ‘integrate these models into critical production systems.

“Over the past 2 years, Credera has transformed the way it and its customers think and work with data,” said Vincent Yates, Chief Data Scientist of Credera. “We have increased the practice of data tenfold over the past two years by bringing in world-class talent in data science, engineering and analytics. We then equip our employees with the best tools available, and this skill demonstrates it.”

Our highly skilled data science team brings deep capability to deliver cutting-edge machine learning services. This includes computer vision, video analytics, natural language processing, language generation, advanced time series analysis, anomaly detection, recommender systems, and e-learning techniques. Credera’s unique combination of four AWS competencies demonstrates our team’s ability to deliver the full cycle of next-generation data products to support our customers at every step of the data management journey.

“We are thrilled that our capabilities in machine learning and helping our customers get the most out of their ML efforts on AWS have been recognized with this competency,” said Ian Thomas, Chief Data Officer of Credera’s UK office. “We look forward to helping more of our customers build, deploy, and manage world-class ML capabilities on AWS.

Based at dallas, Credera now has a team of more than 4,000 talented consultants worldwide. He was honored by Fortune as “Best Place to Work” in Consulting and Professional Services and by Forbes as one of the “World’s Best Management Consulting Firms”. Credera is an AWS Advanced Consulting Partner.


Credera ( is a global consulting firm specializing in strategy, transformation, data and technology. As part of the Omnicom Precision Marketing Group, our more than 4,000 consultants around the world partner with clients ranging from long-time market leaders to emerging companies providing strategy and execution leadership for create tangible business results. Credera’s business acumen and technical expertise, combined with a deep dedication to building trusting relationships, unlock extraordinary business performance for our clients. Our mission is to have an extraordinary impact for our customers, our employees and our communities.


Omnicom Precision Marketing Group aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of Connected Data, Connected Intelligence and Connected Experiences, OPMG provides services that include data-driven product/service design, technology strategy and implementation, strategy and CRM/loyalty activation, econometric and attribution modeling, technical and commercial consulting and digital. design and development experience. At the heart of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with large-scale data insights from first, second and third-party sources, including multiple data partnerships Omnicom owners. Omnicom Precision Marketing is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) which includes more than 200 companies across a wide range of marketing disciplines, including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.


Sherry J. Basler