Chrome will use AI to predict if people want website notifications

Google Chrome is doing something about websites that constantly ask users if they want to receive notifications by automatically disabling prompts based on someone’s history.

In the next version of its Chrome browser, Google will run a machine learning model that will predict a user’s browsing preferences, the company said in a statement. blog post Thursday. Google said ML model predictions will be entirely on-device.

This will be part of Google’s goal to make web browsing a more uninterrupted experience. This ties into the company’s overarching goal of using AI to improve the user experience and achieve “ambient computing,” or the idea where technology becomes so intuitive that it blends into the background. Some of Google’s goals for artificial intelligence and ambient computing were defined during its I/O Developer Summit last month.

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The quieter browsing experience that Google will implement applies to notifications in general. People still have control to override predictions and can implement notifications if they want.

By using ML, Google wants Chrome to adapt to a person’s usage in a more specific way. Google details an example in which a person eats cereal in the morning, spoon in one hand, phone in the other. In this case, a person might rather search with voice than with the on-screen keyboard. During breakfast, Chrome might automatically replace the search button with a microphone icon. Google said this feature can be manually customized once launched.

Chrome will also get additional ML-based features. In Travels, a Chrome feature that helps users trace their online browsing history, ML can more easily help people pick up where they left off. ML in Chrome will also allow websites to automatically display in a person’s preferred language more often.

Google declined to comment further on the story.

Sherry J. Basler