Sincro’s proprietary website technology enables near real-time access to consumer data; Integration with Tekion CRM and DMS enables personalized automotive retail transactions

SEATTLE, May 3, 2022 /PRNewswire/ — Automotive Digital Marketing Leader Sincro, an Ansira companytoday announced the further integration of its proprietary website technology capabilities with Tekion. The open Sincro platform enables the integration of consumer engagement, interaction, visit and return data into Tekion’s Customer Relationship Management (CRM) tool, allowing car dealerships to access data from Tekion’s Dealer Management System (DMS). Integration, available at scale August 2022 for dealers working with both Sincro and Tekion, solves a gap often encountered in the automotive industry where consumer data is not accessible to dealers in a single system, hindering data-driven decision making and delays lead follow-up.

Transformative cloud-native platform company Tekion recently announced the launch of its AI-based CRM, which is a seamless extension of its DMS, as part of the Automotive Retail Cloud platform. Automotive Retail Cloud is the first and fastest cloud-native retail platform, including all the functionality of a dealership management system and the accompanying technology stack to run a retail business transparent. Auto dealers and dealer groups whose consumer data is aggregated on the Sincro marketing platform is shared through its proprietary open platform, seamlessly connecting to Tekion’s CRM to be accessible to auto dealers in the DMS.

“The majority of companies now operate in distributed ecosystems where using data to create personalized customer experiences is paramount, and the automotive industry is no exception. origin (OEM), dealers and consumers, the open platform integration of Sincro’s website with Tekion’s CRM and ultimately their DMS, fuels business intelligence and decision making that enables dealerships to deliver this higher level of personalization and consumer engagement,” said Ed McLaughlin, Chief Product and Technology Officer at Ansira. “Dealers wanted to see consumer data accessible in the systems they use most, and the integration of Sincro and Tekion is the first to make that a reality.”

Sincro, a 2020 acquisition by technology and marketing services company Ansira, first announced its partnership with Tekion in July 2021 and maintained a close collaboration leading to the expanded integration of the open platform. Sincro’s Proprietary Website and Advertising Technology Complements Ansira’s industry recognized proprietary technology that empowers OEMs through asset management, funds management, and dealer incentives.

“Tekion’s integration with Sincro continues to provide resellers with the data and insights they need to differentiate themselves in today’s competitive market,” said Anand Ramakotti, SVP and Chief Product Architect. at Tekion. “Delivering modern retail experiences to automotive consumers is imperative in the race to deliver personalized and informed experiences that drive consumer purchases.”

The integration gives dealerships access to data including vehicle tracking by consumer, page views, consumer journeys, and information about when consumers revisit the site and the actions taken at that time. These data points provide dealers with an indication of which consumers are still in the market, but also provide business intelligence and decision making, as well as opportunities for data-driven personalization and engagement. The information is tracked in the CRM to provide dealers with action data that brings consumers back to the website to inform future engagements.

About Sincro
Sincroa Ansira company, provides car dealerships with a seamless approach to digital marketing through smart technology, expert services and powerful strategic insight. Sincro solves complex marketing problems for retailers with offerings that include a custom website platform, proprietary advertising technology, local search strategies and consulting. To learn more, visit

About Tekion
Disrupting a 50-year reliance on aging dealer management system platforms, Tekion has challenged the paradigm with the industry’s first and fastest cloud-native automotive retail platform, Automotive Retail Cloud (ARC). This transformative dealership software platform uses advanced technology, big data, machine learning and AI to seamlessly bring OEMs, retailers/dealers and consumers together. With its highly configurable integration and enhanced customer engagement capabilities, ARC simplifies the relationship and the reseller/consumer journey. Founded in Silicon Valley, Tekion employs more than 1,500 innovators worldwide. For more information, visit

Media Contact: Megan Duran
[email protected]


Sherry J. Basler