Lift AI and Drift team up to increase website conversions


PHOTO: Adobe


Lift AI, an anonymized buyer intent data solution, partners with revenue acceleration platform Drift to help businesses increase website conversions that lead to increased sales and revenue. The partnership between the two organizations was announced on August 26.

Lift AI is a machine learning model that identifies the purchase intent of anonymous website visitors in real time. Created by sales agency MarketLinc, Lift AI will develop playbooks, chat engagement strategies, and personalized service offerings for Drift clients to deliver engaging website experiences.

“Website marketing and sales teams are finding it increasingly difficult to find ways to engage anonymous visitors with the highest purchase intent and convert them into sales,” said Don Simpson. , CEO of Lift AI. “In partnership with Drift, Lift AI will provide enterprise customers with the services, strategies and playbooks to identify visitor purchase intent and provide unprecedented visibility into the quality of traffic coming from each source of leads, as well as a powerful view of the revenue potential of the entire website.”

Lift AI’s professional services combined with Drift’s revenue acceleration platform can help enterprise clients prioritize accounts. “Lift AI brings a unique approach to identifying high-value visitors engaged on a website in real-time,” said Jared Fuller, Senior Director of Partnerships at Drift. “We are proud to partner with Lift AI to help dramatically improve the buyer experience for our enterprise customers and increase total revenue potential.”

Sherry J. Basler