Globally uniform brand strategy: new DQS website online

FRANKFURT AM MAIN, Germany – May 10, 2022 – (


DQS Group is online with its new website: The homepage relaunch fits into the new globally uniform brand strategy: Under the motto “Simply ledging Quality”, DQS is positioning itself as an international thought leader that offers its customers significant added value and a seamless customer experience through audits and certifications of processes and management systems.

“In an increasingly complex and dynamic world, people and organizations find it increasingly difficult to achieve stability and a sense of purpose. As a certification body, we can help create trust, safety and orientation”, explains Ingo M. Rübenach, Managing Director of DQS Holding GmbH. “In order to fulfill this responsibility, we decided to analyze our brand presence and adapt it to the demands of a digital business world. The result is our new brand strategy, uniform in around 60 countries, which is reflected in the website for the first time, but will shape our actions for years to come.”

The DQS brand: Ambitious, competent, dynamic

In today’s agile and uncertain world, people and organizations are increasingly losing their clarity and direction: highly professional, often state-sponsored actors are sowing confusion online with disinformation campaigns targeted and deep fakes of deceptive authenticity. Even beyond digitization, more and more criminals are taking advantage of increasing complexity to enrich themselves with fake products, fake news, or sophisticated social engineering.

Trust is the most valuable currency

In both online and offline business, trust thus becomes a valuable currency, and a proven way to earn the trust of customers and partners is to have your processes audited and certified by reliable third parties. For this, DQS positions itself as a competent and knowledgeable partner who understands the processes of its customers, contributes to their success with concrete impetus and generates tangible added value on several levels with audits and certifications:

  • Certificates provide a solid foundation for organizations to gain credibility and build trusting relationships with customers – and, conversely, help customers and consumers quickly and reliably evaluate suppliers, products and services in a world dynamic.
  • Certificates are a prerequisite for successful market access in an increasing number of industries and segments, for example in the automotive industry or for manufacturers of medical devices.
  • Certifications are a valuable sign of quality and differentiation in the market. Proof of environmental management in accordance with ISO 14001 is a strong argument for many customers in times of climate change, and rightly so.
  • Open to new ideas, DQS enables organizations to improve their processes for the benefit of their customers and chart a course for simple, smooth certification and a high-quality customer experience with innovative solutions.

A website for your knowledge advantage in more than 30 languages

“From now on, we present ourselves on our homepage as a sustainable and modern brand that is known for the quality of its service as well as for innovation and intelligent approaches to digital solutions”, explains the director of DQS Rübenach. “And also in view of the rapid globalization of our business, the relaunch represents an important step for us: From now on, we will offer visitors from all over the world the same wide range of information and the same high user-friendliness worldwide. This reinforces our claim to be a reliable partner for customers around the world when it comes to continuously improving management systems and processes.”

Readers can find more information at

Press contacts:
Dr. Dieter Stadler
business marketing
DQS Holding GmbH
August-Schanz-Strasse 21
60433 Frankfurt am Main
Such. : +49 69 95427-313

Press Release Service by

Primary source:

Globally uniform brand strategy: new DQS website online

Sherry J. Basler