Building a User-Centric Pharma Website: UX Best Practices

In the era of Covid-19 and digital patient and healthcare professional (HCP) engagement, a pharmaceutical company’s web presence is more important than ever.

Sometimes referred to as “portals”, pharmaceutical websites are the means by which healthcare professionals and the general public can access information about pharmaceutical products and research, and their experience of these sites plays a role. major factor in the degree of trust they place in the company. treatments. Healthcare professionals in particular may be more likely to prescribe a pharmaceutical company’s products if the website provides credible, educational information about treatments and patient support beyond the pill.

However, healthcare professionals and the general public often interact with pharmaceutical websites under difficult circumstances: healthcare professionals are likely to be time crunched, without the patience or energy to navigate a cluttered interface to find the right information, while patients and other members of the public can be stressed and worried about their health, feeling overwhelmed by piles of daunting information.

This makes a good website user experience (UX) vital, as it can greatly improve the interactions visitors have with a pharmaceutical website and the impression that it, and therefore the company and its products, leaves them with. . This article will cover some of the key best practices for putting users at the heart of a pharmaceutical website experience, with examples illustrating the points in action.

Sherry J. Basler