Berry Global relaunches its website | packaging world
New website is designed to help customers of any size and location benefit from Berry’s global reach, expertise and facilities. As such, it provides a simple and intuitive roadmap to direct them to the most relevant information and advice in over 155 market sectors.
“The focus is on the customer experience,” says Laci Hasenour Scourfield, vice president of marketing and global brand owner at Berry Global. “Our customer base not only spans the globe, but also an incredibly diverse range of end markets, products and applications. So we want to make it as easy as possible for customers to find what they are looking for.
Given the breadth and depth of Berry’s portfolio, new visitors are encouraged to explore their specific area of interest. The site is organized by 155 markets and the submarkets served by Berry’s four divisions.
Alternatively, visitors can search and filter through 21 different product categories to find and compare specifications, features and benefits of different solutions. As the product catalog has more than doubled, Berry has invested in predictive search functionality, which automatically populates suggestions as soon as customers start typing in their search query.
This is backed up by a comprehensive index of Berry’s global supply abilities. This includes sections on its range of industry-leading manufacturing processes, on-site technical support or product development, as well as a range of ideas and inspiration for choosing packaging decoration. of superior quality.
When it comes to sustainability, the new focus on supporting customer goals is an important addition to the Berry. “Our clients are increasingly asking us to help them achieve their sustainability goals,” said Tarun Manroa, chief strategy officer at Berry Global. “The site therefore now highlights how Berry can help our clients achieve their sustainability goals, as well as the advice and support we provide which can be tailored to individual client needs.”
As an information hub, the website is a convenient and well-stocked source of industry information – including articles, webinars, white papers and case studies. For customers who want to see the products up close, the website also details upcoming shows and conferences around the world where Berry is exhibiting or speaking – and they can even book a meeting with a Berry representative at the event. .