5 reasons to have a website for your business


Photo taken from medium.com –

The covid19 pandemic has been in full swing for two years and here in Trinidad and Tobago, businesses are struggling to adapt to continue serving their customers efficiently and conveniently.

One of the main reasons for this is that companies have never needed to learn how to deliver a digital product or experience. They focused on traditional methods of advertising and driving traffic to their physical stores. Naturally, the pandemic has disrupted this and companies have had to adapt.

While in 2022 companies have yet to fully grasp the concept of transitioning their businesses to digital platforms to do business beyond using social media to spam us with ads, we have this you need.

We’ll dive into five reasons why your business needs a website and why it’s one of the most important digital assets for your business.

Ready? Here we are.

1. The sale starts online – According to Intergrowth.co, 63% of all purchases start online, even if the purchase itself takes place in the store. Studies show that people visit Google, search and find the company that offers the products/services listed on their website and place their order on the website or visit the store after confirming that the products listed on their site Web are in stock.

2. E-commerce is the future of sales – Your customers want the convenience of buying online and having their products delivered to their doorstep. The new Linx Visa debit cards offered by banks can be used online for websites listed in the TT currency. This automatically expands your available consumer base since now anyone with the new bank cards can buy from you online (once your website is listed in the TT currency).

3. Extended Hours – Think about the hours you shop online… what time does that happen? 8 p.m.? 10 p.m.? 4 am? Having an e-commerce ready website will allow your business to be open 24/7 as your customers will be able to place their orders on your website at their convenience.

4. Your business is now Googleable – Did you know that there are 1.5 billion searches on Facebook (the largest social media platform in the world and most used in the Caribbean) but there are more than 8.5 billion searches on Google per day? Google is also the most used website here in TT. Once you have a website, you will now be able to be added to the Google index, so when people search for products or services that are in your niche, your business has the potential to show up. .

5. Data Collection – When properly configured with the proper tools, your website will be able to collect data about your audience for you. You will be able to allow your audience to subscribe to your mailing list, your push notification list, your Facebook pixel pools and you will be able to check out things like Google Analytics to get in-depth insights into your audience demographics and their behaviors when on your website.

As a bonus, there are courier companies that would also allow you to connect their delivery service directly to your website, so that once an order is placed on your website, they can also be notified and send a driver to pick up the package from your establishment for delivery.

It’s worth noting that even if you don’t want to connect their service, or if the courier company you decide to use doesn’t have a plugin to connect the service to your website, you can always call them for send their drivers to create withdrawal requests. Some companies also have online portals for you to schedule the pickup request.

If you’re looking to build a website, I recommend researching platforms like WordPress, Shopify, and Wix, as our Caribbean gateways can connect to these platforms to accept credit card payments online. Each platform has different fees and levels of expertise to build the site, but most importantly they can connect to payment gateways like Wipay or First Atlantic Commerce.

I hope these tips help you create the most important digital asset for your business, your website.

If you want more tips and tricks to help you grow your digital presence, feel free to follow me on Keronrose.com or follow me @Keronrose on Instagram/Linkedin/Facebook.

Sherry J. Basler